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Most businesses draw their strong pedigree from the nature and overall personality of the individual that leads or runs it. As such, that particular face, his ideas, policies, and charm become the catalyst for an enterprise's eventual rise or fall. Executive profiling tries to polish, protect, and promote profiles of business leaders, CEO’s, and other individuals at leadership positions to benefit the overall goodwill and success of any enterprise.
Executive profiling consists of ingenious marketing and PR strategies that shape the public perception of a business leader to strengthen a firm’s credibility and incite consumer loyalty. These strategies include leveraging social media to post recent accomplishments, industry-related content, engage with clients, consumers and so much more.